Merchandise Design
The Legends Collection is a limited-edition collaboration with Detroit Boxing Company, featuring exclusive merchandise inspired by Detroit's boxing legacy. Celebrating champions and legends, the collection blends bold apparel design with the city's rich boxing culture and has been seen by thousands through ESPN, UFC, and other major broadcasts.
Visual direction
01 / Project Summary
The Legends Collection is a limited-edition collaboration with Detroit Boxing Company, inspired by Detroit’s boxing culture and the athletes who define it.
02 / Creative Approach
The collection blends the city’s grit with boxing’s rich history through bold graphics and timeless apparel. Featuring champions like Alycia Baumgardner, the merchandise reached a national audience through major boxing events and broadcasts.
The essentials
Role
Client