UX/UI Design
Redesigned the Busch's Fresh Food Market mobile app to improve usability, accessibility, and the overall shopping experience. The concept modernizes the interface with simpler navigation, streamlined shopping and meal planning, better product discovery, and a clean, intuitive design that reflects the Busch's brand.
Visual direction
01 / Problem
The current Busch's Fresh Foods mobile app is essentially a mobile version of Buschs.com rather than a true native app. This creates a less intuitive experience, with slower navigation, extra steps for common tasks, and limited use of mobile features like personalized content, push notifications, barcode scanning, and enhanced loyalty tools.
02 / SOLUTION
A redesigned native Busch's mobile app delivers a faster, more intuitive shopping experience built specifically for mobile users. The streamlined home screen highlights personalized MyWay rewards, clipped coupons, and product search, while enhanced product pages, barcode scanning, and simplified account management reduce friction and make shopping, saving, and ordering easier both in-store and online.
The essentials
Role
Client