Packaging Design
A collection of packaging designs that blend creativity with strategic branding. Featuring Busch's private label products, each project highlights thoughtful layouts, compelling visuals, and market-focused solutions designed to capture attention, strengthen brand identity, and connect with shoppers.
Visual direction
01 / Michigan Maple Syrup
A packaging design for Busch's locally made maple syrup that celebrates Michigan craftsmanship through warm, rustic visuals and premium branding. The design highlights the product's local roots while creating a distinctive shelf presence that reflects the quality and authenticity of the Busch's private label.
02 / Belgian Chocolate
A packaging collection for Busch's Belgian chocolate varieties that showcases each flavor through distinctive colors while maintaining a cohesive private label identity. Designed to convey a premium experience with consistent branding, the collection creates a unified shelf presence while making every variety instantly recognizable.
The essentials
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