Integrated Campaign Design
A concept campaign showcasing the Sana x Detroit Red Wings merchandise collaboration through cohesive digital marketing. Featuring email, SMS, and social media assets, the project highlights strategic design, engaging visuals, and brand-focused storytelling created to build excitement, drive engagement, and connect with fans.
Visual direction
01 / Project Summary
This concept campaign showcases the SANA x Detroit Red Wings merchandise collaboration through a cohesive digital marketing experience spanning email, SMS, and social media. Using photography, merchandise mockups, and official logos provided by SANA, I developed the creative direction, campaign messaging, taglines, and copy to create a unified brand story across every touchpoint.
02 / Creative Approach
The campaign concept blends the Detroit Red Wings historic legacy with the future of elevated fashion in Detroit, positioning the collaboration as a celebration of both the city's rich sports culture and its evolving style scene. Through strategic design, engaging visual storytelling, the campaign builds excitement, drives engagement, and connects with fans in a fresh, premium way.
The essentials
Role
Client